Home > Recent Projects > Subaru Tribeca Mall Displays   Subaru of America has chosen Advertising Systems Incorporated to design and produce custom exhibits to spotlight the release of the new 2006 Subaru B9 Tribeca. The displays have been strategically placed in 50 shopping malls in Subaru's key markets to increase shopper awareness. "What we're doing is getting people excited about the Tribeca so they walk away from here and go to their local dealer to get more information about the car", said Laura Nolan, ASI Creative Director.   Subaru wanted something that would capture shopper's attention while at the same time be functional, easy-to-assemble, and require virtually no maintenance. Each exhibit area consists of 2 double-sided banner stands with graphics of the Tribeca, 2 podiums with the Subaru logo, and one large 4' x 12' double-sided display featuring a graphic featuring an inside and outside view of the new sport utility vehicle. "By using several free-standing banner stands, we can guide consumers toward an actual vehicle. From there, they can see and touch it - it's a hands-on experience," said Nolan.   All 50 eye-catching displays were designed, printed and manufactured by ASI in their 14,000 square foot Pennsauken facility. Each exhibit was then individually packed and shipped to a display set-up company. "Because all work was completed in-house, we were able to closely monitor the quality, employing multiple checkpoints throughout every stage of the production process," said Adam Freeman, President of ASI. "We're also in a better position to provide replacement parts if anything gets damaged while on display."     Back HOME | CONTACT US | REQUEST A QUOTE